Examples of external links would be the local
chamber of commerce and the city's web site.
4. Have you thought about the descriptive words and
phrases that people would use when searching for your site on the
internet?
The search words and phrases are called "meta
tags". For example, if you are selling candles in San Diego from your
home, some search words/phrases that people might use would be: "Candles
for sale, Candles in New Jersey, Vanilla, Blackberry, etc.” These
descriptive words and phrases also allow the search engines (such as
Yahoo, Google, Hotbot, AltaVista, Excite, etc.) that use robots or
spiders to find and index your site.
5. Have you thought about methods to promote your
site?
Will you be submitting your site to the search
engines manually or will you be using one of the many websites that will
automate the process for you. Will you be adding it to your business
cards, your telephone outgoing message, all your email signatures?